Guest Trucks has expanded its geographic territory to become the third largest Iveco dealer in the UK network.
The West Bromwich-based dealer, which operates additional Iveco franchised sites in Wolverhampton, Birmingham and Coventry, has taken over responsibility for all new commercial vehicle sales for Iveco from Telford-based Furrows Commercial Vehicles with immediate effect. This sees the company extend its area of responsibility to include Shropshire and Mid Wales.
“This expansion is part of a wider growth strategy for Guest Trucks to reinforce and build upon our longstanding relationship with Iveco,” says Rob Spittle, Managing Director of Guest Trucks, a division of the family owned and run Guest Motors Ltd that has been trading for over a century.
The growth of Guest Trucks’ territory forms part of Iveco’s current network redevelopment project that began in 2008. As the first part of Guest Trucks’ development of this enlarged territory, it will be appointing two new sales executives to cover the region. Further developments will be announced shortly.
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