* Mitsubishi Fuso Canter now with fully integrated nationwide team
* Euro 5 models reduce costs, increase efficiency and add versatility
Mercedes-Benz Commercial Vehicles has used the announcement of the exciting new Mitsubishi Fuso Canter Euro 5 to unveil its new UK sales and marketing organisation. The new structure gives the Fuso brand a strong UK foundation to launch the new models, by using the expertise of the UK’s entire Truck Sales and Marketing team.
The new 26-strong head office team will work with the dealer network to roll-out the new Canter Euro 5 range, which arrives in showrooms next spring. Headed by Sam Whittaker, Director Truck Sales and Marketing, Fuso Canter will still be available through all Mercedes-Benz Commercial Vehicles dealers – but now with added back-up and support for an expanded line-up.
The new Canter Euro 5 takes the popular low-cost, high-payload vehicle into new territory. A family of efficient, powerful new three-litre engines combine improved fuel consumption with reduced maintenance costs, whilst adding increased driveability and bigger payloads across the range.
Single or double cabs are available to order in two widths, and the new lightweight engines mean the 7.5-tonne variants can now carry an impressive five tonne load. Adding more depth to the range is the introduction of a 3.5-tonne model with a narrow cab – ideal for urban deliveries in tight spots. This modular approach means there is an ideal specification for more applications than before.
Ian Jones, Managing Director Mercedes-Benz Commercial Vehicles, explained: “The new Fuso Canter range takes this important truck to a new level – and it makes more financial sense than ever before, too.
“Businesses across the country are looking to reduce their costs. This new range with smaller, more-efficient engines, better fuel consumption and bigger payloads drives costs down whilst giving operators a high-quality, easy-to-use vehicle. Adding strength and depth to the nationwide team means our customers will benefit from improved vehicles and even better service.”
Sam Whittaker added: “The new Canter Euro 5 announcement is the ideal time to reinforce the new products with increased UK sales and marketing support from our experts in head office and throughout the dealer network. Fuso was previously a stand-alone boutique-type business unit and the team worked hard, but the expanded model-line-up deserves a bigger – fully integrated - team backing it up.
“Our new range arrives next spring, so we have plenty of time to get behind the existing Canter range, to work with our dealers and offer customers even better service than before. 2010 is shaping up to be an exciting year in the truck business, and we’re well-placed to offer a compelling family of vehicles, now from 3.5-tonnes upwards. Whether our products wear the three-pointed star or three diamonds on their grilles, we’ve now got one dedicated team, committed to delivering exceptional service.”
UK prices and specifications of the new Fuso Canter Euro 5 models will be announced in due course.
